Entries by Karen Fraser-Middleton

Customers deliver better service than employees

I’ve been shopping at the same grocery store for 15 years. When I had a particularly bad experience due to lack of shopping carts, clerks unable to find things, out-of-date produce and no bagger available to help me out, I felt compelled to call the store. The person I spoke to was gracious in taking […]

Sierra College STEM Grant attracts middle school students to Tech Careers

The Sierra College Tech-Explorer catapult project that introduces students to Science, Technology, Engineering and Math was reported in a brief in the 10-24-08 Sacramento Business Journal page 29 under Business Notes. The press release » 10/13/08 Sierra College offers relevant technical education to Roseville middle school explains the project and lists several sources for career […]

Berries abound in Loomis & other news bites

Last night, we picked blackberries in our yard for dessert. With access to water, these berries were bursting with flavor. My fingers and mouth took on a purple tinge as I enjoyed the fruits of my labor before they all got into the bowl. It is a lot of work and you have to brave […]

Leveraging Media Relations

When Carol Kotewicz-Dencker appeared in the New York Times article mentioned in a previous post, the marketing team sent out an email blast to clients as well as professional associations. As a result, Renoir Staffing Servcies, Inc. appeared in the recent Commercial Real Estate Women (CREW) Network newsletter.

Success story is a best seller

When you’ve solved a customer’s problem or helped a customer make money or save money, turn it into a story that you can tell to other prospects. Often sales people are on to the next sale and forget the value of capturing a success story. That’s where marketing comes in. The description of how your […]

Welcome to Marketing Action’s blog

Although I attend a WOMMA conference on word-of-mouth marketing several years ago, I’ve been admittedly slow to get my own site set up with video’s, blogs, pictures and links like I’ve done with some of my clients. It is the old “shoemaker’s children have no shoes” story. Anyway, I’m getting on board to practice what […]