Posts

Business Blossoms at Loomis Chamber

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Horton Iris Garden hosted the Loomis Chamber of Commerce meeting night. Welcome to Master Color Printing a new Chamber member and a printer that I’ve been using for years. Getting involved is a great way to make your business blossom.

The Loomis Chamber actively promotes members’ businesses. For instance, if you bring a gift for the raffle, you can make a one minute elevator speech about your business. Be prepared:

  • Pay attention to how to hold the microphone so your voice can be heard. People often hold it too far away and the audience can’t hear the statement.
  • Say your name and your company name clearly.
  • Briefly describe what you do and how your clients benefit.
  • Tell the audience how you can help and invite them to your store or web site.

As you meet people, ask for their cards. Try to follow-up by sharing some useful information or a lead that might help their businesses. Marketing Action works with clients to set up sales communication programs to stay in contact and build relationships with people. Talk to me about how I can help your business grow.

Fresh eggs reflect trends

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It is said that the simplest things in life offer the greatest riches. In time for Easter, our young chickens just started laying eggs. The speckled brown egg shells are beautiful. We enjoy the fresh organic eggs that can be gathered at home rather than at the grocery store.

Many of my neighbors are raising chickens for organic eggs. According to the Ag Marketing Resource Center: “Organics have grown at a rate of nearly 20 percent per year for the last seven years, and industry experts are continuing to forecast additional growth.”

According to Amy Sung of Supermarket News in a Feb. 9, 2009 article: “The market for organic foods has looked unstoppable in recent years, with sales growing from $2.1 billion in 2003 to an estimated $5.2 billion in 2008 – a 142% increase – according to Mintel International Group’s Organic Food Report, October 2008. And, despite the deepening recession, many experts believe that sales of organic products will continue to increase in 2009, albeit at a slower pace.”

The organic market is definitely a trend worth watching for your family or your business. As a side note, when I admired the neighbor’s chicken coop, he referred me to Backyard Chickens for design ideas. Today’s world is rich in opportunity with an amazing array of online resources right at your finger tips. You can find almost everything you want to know online to stimulate fresh ideas and house fresh eggs.

Participate in Community Blogs

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To gain more name recognition for your company and actively participate in your community, consider writing on your local newspaper’s blog. I write as MarketingAction on placeropolis.com a web site maintained by Gold Country Media featuring the Loomis News and other area publications. I report on community news, submit photos, post the marketing class I teach, promote community organizations and make other comments on country living.

On page 6 of the Nov.27, 2008 Loomis News, a cropped 9 x 4 photo that I took at Folsom Lake was featured. The newspaper picked up my photo from the online posting. The original picture was posted at: http://www.theloomisnews.com/detail/99579.html?content_class=2&sub_type=photos&town_id=13

You can see my other posts at http://www.placeropolis.com/user_profile.html?view=4637 The most popular, with over 1900 views, was about local berry picking and other news bites. Occasionally what is written in a blog may be used as a story idea by the publication editors. There are over 6800 users on placeropolis.com.

Berries abound in Loomis & other news bites

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Last night, we picked blackberries in our yard for dessert. With access to water, these berries were bursting with flavor. My fingers and mouth took on a purple tinge as I enjoyed the fruits of my labor before they all got into the bowl. It is a lot of work and you have to brave sharp thorns but the local blackberries are definitely worth the effort.

When combined with strawberries grown in nearby fields, the resulting flavors were delicious. The Loomis-grown strawberries have “a melt in your mouth” texture and are so much more flavorful than store bought. Aren’t we lucky to have locally grown fruit in Placer County?

Dancing – Don’t forget the upcoming first Friday of the month dance put on by the Roseville American Legion. Enjoy the live band that plays 40’s, 50’s & 60’s music, starting at 7:00 pm at the Veterans Memorial Hall, 110 Park Drive, Roseville. $7 admission. When my favorite shoes for dancing were damaged while learning a new step, I took them to Roseville Shoe Repair at Douglas and Harding. In a matter of minutes, they looked great! I appreciated the terrific customer service.

Local History – If you would like to learn more about local history, check out The Golden History Book Series at www.19thCentury.us. The books are filled with beautifully restored photos from the Gold Rush Era as well as excerpts from journals, books and letters written at the time.

(This was also posted at placeropolis.com)