To reach a business audience, El Camino College needed attractive well written marketing materials to sell employer training courses.
Revenue doubled in two years while working with Marketing Action, Inc.
First, we facilitated planning sessions with the team to establish what differentiated the college’s services from competitors. Then Marketing Action wrote the text for a brochure and sales presentation folder. As part of the process, we worked closely with the college marketing department.
In collaboration with the college’s graphic design contractor, Marketing Action managed the creation of the branded materials. The Center for Customized Training at El Camino College used the same design to create a matching catalog of courses and flyer to announce courses.
To promote the training services, we wrote sections for the college website. The college also benefited from strategic marketing consultation on how best to market to the business audience.
Marketing Action, Inc. worked with the Center for Customized Training at El Camino College, coaching us in marketing, helping us develop a strategy, and writing text for a brochure and website.
Doubled our Revenue
Karen Fraser-Middleton was instrumental in assisting our department in the development of an effective brand strategy and creating marketing materials that emphasize our strengths and branding message. As a result, we doubled our revenue over a two year time period.
“The expertise to assist your company in growing.”
Focused & Creative
We appreciated how Karen Fraser-Middleton worked with our team so patiently. She guided us to better define who we are and create a brand strategy. Her approach is very creative and focused on quality.
Getting professional marketing advice is the best investment you can ever make for your company. Marketing Action taught us how to listen to customers and clearly define our messages.
Branding is one of the most important aspects of a business. Getting it right the first time will promote a healthy and steady growth for your business; get it wrong, you will feel like your business is dangerously out of control and headed for the ultimate crash. Karen has the expertise and experience to assist your company in growing!
Eldon R. Davidson
Director, Center for Customized Training
El Camino College – Business Training Center