Since 2006, The Californian Senior Living Community in Woodland has been working with Marketing Action. Recently, they wanted to update the logo, promote the 10 year anniversary of being selected “Best of Yolo County” and increase visibility.
Keeping existing colors and the butterfly image, Marketing Action worked with a graphic designer to modernize the logo. The resulting image had cleaner lines, was easier to reproduce at various sizes and helped convey the community’s vibrant and welcoming atmosphere. The Californian used the new logo in a series of advertisements created by Marketing Action as well as updated other internal marketing materials.
When The Californian won “Best of Yolo County” for the 10th year in a row, Marketing Action worked with a graphic designer to make a special emblem that was used in banners, flyers, advertisements and other documents to recognize this achievement.
After strategic planning meetings and research was conducted by Marketing Action, the unique lifestyle and caring environment offered by The Californian were emphasized in billboards and newspaper ads to differentiate the community from competitors.
With encouragement from Marketing Action, the senior community arranged for a photographer to take photos of residents, activities and the lovely flower-filled grounds. This enabled The Californian to use original photos in marketing materials. Custom photos rather than stock images called attention to this family-owned community that offers a unique, non-corporate, senior living experience.
Makes our ideas come to fruition
As a small business, we often struggle with doing things in house and looking “less than ideal.”
Attractive and Practical Results
I always appreciate how Marketing Action can take an idea and make it into something visual, professional and usable.
I enjoy brainstorming with Karen and seeing our ideas come to fruition.
“Take an idea and make it into something professional.”
I have never regretted calling Karen Fraser-Middleton for assistance! She is always patient, yet encouraging.
Shannon Davis, Operations Manager, TCC Properties