To gain more name recognition for your company and actively participate in your community, consider writing on your local newspaper’s blog. I write as MarketingAction on placeropolis.com a web site maintained by Gold Country Media featuring the Loomis News and other area publications. I report on community news, submit photos, post the marketing class I teach, promote community organizations and make other comments on country living.
On page 6 of the Nov.27, 2008 Loomis News, a cropped 9 x 4 photo that I took at Folsom Lake was featured. The newspaper picked up my photo from the online posting. The original picture was posted at: http://www.theloomisnews.com/detail/99579.html?content_class=2&sub_type=photos&town_id=13
You can see my other posts at http://www.placeropolis.com/user_profile.html?view=4637 The most popular, with over 1900 views, was about local berry picking and other news bites. Occasionally what is written in a blog may be used as a story idea by the publication editors. There are over 6800 users on placeropolis.com.