One of the questions I was asked by a student in my Sierra College Community Education class last week on writing a marketing plan was – How frequently should you send out a newsletter? I suggest sending it out quarterly.

This gives you some flexibility if you get behind schedule or you want to mail it a little early to promote an event or special sales.

A value-added newsletter has relevant stories about people your prospects can relate to and it takes time to develop those stories.

I’d suggest a double-sided single sheet newsletter if you are mailing it and a one to two page newsletter if you are emailing it.

Include plenty of photos to draw your readers in.

Rather than talk about your company, show how customers have used your products or services to make money or save money, or save time or increase value for their customers.