Newsletter Frequency & other tips

One of the questions I was asked by a student in my Sierra College Community Education class last week on writing a marketing plan was – How frequently should you send out a newsletter? I suggest sending it out quarterly.

This gives you some flexibility if you get behind schedule or you want to mail it a little early to promote an event or special sales.

A value-added newsletter has relevant stories about people your prospects can relate to and it takes time to develop those stories.

I’d suggest a double-sided single sheet newsletter if you are mailing it and a one to two page newsletter if you are emailing it.

Include plenty of photos to draw your readers in.

Rather than talk about your company, show how customers have used your products or services to make money or save money, or save time or increase value for their customers.

Make personalized ecards

I tried Smilebsox to make an ecard using some recent photographs I’d taken including the wild turkeys seen here. The web site is not nearly as intuitive as the wonderful Flip Video Camera reviewed below but it is still pretty easy to use. I got stuck trying to figure out how to add multiple photos until I realized that there was a tab on the right where you choose how many photos you want to use. And there isn’t an obvious button to turn the card off. It was good to have a way to share the shots I’ve been taking on recent hikes. And it is an interesting way to keep in touch with clients and associates.