Berries abound in Loomis & other news bites

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Last night, we picked blackberries in our yard for dessert. With access to water, these berries were bursting with flavor. My fingers and mouth took on a purple tinge as I enjoyed the fruits of my labor before they all got into the bowl. It is a lot of work and you have to brave sharp thorns but the local blackberries are definitely worth the effort.

When combined with strawberries grown in nearby fields, the resulting flavors were delicious. The Loomis-grown strawberries have “a melt in your mouth” texture and are so much more flavorful than store bought. Aren’t we lucky to have locally grown fruit in Placer County?

Dancing – Don’t forget the upcoming first Friday of the month dance put on by the Roseville American Legion. Enjoy the live band that plays 40’s, 50’s & 60’s music, starting at 7:00 pm at the Veterans Memorial Hall, 110 Park Drive, Roseville. $7 admission. When my favorite shoes for dancing were damaged while learning a new step, I took them to Roseville Shoe Repair at Douglas and Harding. In a matter of minutes, they looked great! I appreciated the terrific customer service.

Local History – If you would like to learn more about local history, check out The Golden History Book Series at www.19thCentury.us. The books are filled with beautifully restored photos from the Gold Rush Era as well as excerpts from journals, books and letters written at the time.

(This was also posted at placeropolis.com)

Success story is a best seller

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When you’ve solved a customer’s problem or helped a customer make money or save money, turn it into a story that you can tell to other prospects. Often sales people are on to the next sale and forget the value of capturing a success story. That’s where marketing comes in. The description of how your company helped a client overcome a challenge can go on your web site, be used in a newsletter or be part of the presentation packet for a new customer.

Although it is like pulling teeth to get a sales person to relay some of their good stories it is worth the effort. The sales process is about overcoming fears that the service or product won’t work as expected. What better way to persuade than to tell a story of how your company solved a similar problem for another client?

To see some examples, check out how the Sierra College Training & Development and Center for Applied Competitive Technologies (CACT) tell successful employee training stories and the beneficial impact on the companies served.

Welcome to Marketing Action’s blog

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Although I attend a WOMMA conference on word-of-mouth marketing several years ago, I’ve been admittedly slow to get my own site set up with video’s, blogs, pictures and links like I’ve done with some of my clients. It is the old “shoemaker’s children have no shoes” story. Anyway, I’m getting on board to practice what I preach with this blog.