Entries by Karen Fraser-Middleton

Advanced Manufacturing Newsletter Shares Resources

The California Community College Chancellor’s Office’s Advanced Manufacturing program for the north region and greater Sacramento area is hosted at Sierra College. The monthly newsletter is one way that Marketing Action, Inc. supports the project in communicating with college and high school instructors as well as industry partners. The open rate of the newsletter is […]

Videos Promote In-Demand Careers

For Sierra College, Marketing Action, Inc. worked with Michelle Zamora to create videos to attract students to Career Technical Education programs. These involved interviewing students, faculty and industry partners. The goal was to show students the opportunities with local employers in these fields and showcase the college’s certificate and degree programs. Click on the titles […]

Blog Posts Expand Newsletter Articles

To leverage marketing resources, the Edu2Mfg communication program managed by Marketing Action, Inc. posts articles in the blog and then briefer articles in the newsletter can link to them. In addition to providing relevant information for the project’s target audience, the topics  help with website Search Engine Optimization (SEO). The goal is to offer quick […]

Statewide Makerspace Initiative Recognized for Innovation

Marketing Action’s Karen Fraser-Middleton  led strategic communication for the three-year CCC Maker initiative that guided California Community Colleges in planning and building makerspace communities. The California Community Colleges (CCC)  invested $17M in the CCC Maker initiative to facilitate the college makerspace network to address the skills gap. In makerspaces, students learn hands-on production skills and develop an […]

Website updated with Training Resources

The Contract Education program at Sierra College had been relying on a older website when Marketing Action, Inc. was asked to help with the revamp, working with I-Tul. The new site for Sierra College Training put the professional development choices up front and made it easy for employers to find the topic that interested them. […]

CCC Maker Communication Built Community

California Community Colleges, the largest education system in the United States, funded CCC Maker to create a network of college makerspaces. Karen Fraser-Middleton, Marketing Action, Inc., managed the strategic communication for the three-year project and worked as a member of the leadership team developing and implementing the initiative. This included: CCC Maker Website  Guiding Colleges […]

Press Releases Tell Clients’ Stories

Writing a press release and submitting it to industry publications can be an excellent way to spread the word about your program. Once published, social media can expand the reach by forwarding the link into new networks. Additionally, the content can be repurposed and used in blog posts, supporting SEO efforts. For many years, Sierra […]

Briefs Published to Attract Nontraditional Students

For several years, Marketing Action, Inc. worked as a subcontractor to the CA Perkins Joint Special Populations Advisory Committee producing resource briefs. Written material was edited, subheads inserted, graphics developed and other changes were made to create a branded series of briefs that were resources to colleges and instructors. These included: Serve Veterans to Support […]

Marketing Action Client Wins Economic Development Award

Marketing Action, Inc. is honored to work with Carol Pepper-Kittredge, Director, Center for Applied Competitive Technologies (CACT), Sierra College, who recently won a Placer County Economic Development Award for “Best Support for Science, Technology, Engineering and Math (STEM) Deployment.” The CACT program is funded through the California Community College Chancellor’s Office Workforce and Economic Development program. […]

Loomis Soroptimist Distributes Community Grants

Marketing Action is pleased to support Soroptimist International Loomis Basin. The club recently  presented more than $7,500 in community awards to support women’s education and recognize other community contributions. Soroptimist (soroptimist.org) is an international volunteer service organization for business and professional women who work to improve the lives of women and girls, in local communities and […]