Now more than ever before it is important to take photos to enhance your promotion efforts. As a consultant, I am frequently asked, “What are some of the low cost ways to improve a company’s marketing efforts?” Both snap shots taken from your phone and professional photographs have a role in increasing the impact of your communication efforts.
Your Twitter and Facebook posts will be more interesting if you include a photo. Approximately 65% of your viewers are visual learners so photos enhance their experience when looking at your materials. Adding an image makes your efforts a lot more eye-catching than text alone. When you are limited to a few words, the picture can also help tell your story.
For social media and blog posts, a photo taken with your phone is a fast and easy way to capture what is happening. After taking a few photos while attending an event, you can send them on-the-spot to your social media accounts. The photo not only captures attention, it may persuade people go a step further and click on a link to read more.
You should invest in hiring a professional photographer to collect visually appealing, high resolution photos that you can use as the main banners on your website and in your brochures. Quality photography is a must when images are enlarged on tradeshow displays and billboards. If you arrange to have photos taken, your images will be unique and reflect your branding.
If you don’t have the budget for a professional photographer, there are many low cost options to access stock images that you can purchase as you need them or pay a monthly fee to download images regularly for your materials. Be sure that you are getting royalty free images. Avoid the temptation to use images that you find online because you do not have permission to use them.
When you use photos in your blog posts and on your website, remember to rename the photos to better explain what the photo features rather than the number automatically supplied by your camera. You can also add alternative text or Alt Txt to your photo that is a more detailed description. This makes it easier for people with disabilities identify the image and can also help with Search Engine Optimization (SEO).
Carry your camera with you or use the camera on your phone to capture interesting images that you may use in the future to boost the effectiveness of your marketing action.