Writing a press release and submitting it to industry publications can be an excellent way to spread the word about your program. Once published, social media can expand the reach by forwarding the link into new networks. Additionally, the content can be repurposed and used in blog posts, supporting SEO efforts. For many years, Sierra College used PRWeb to distribute primarily Career Technical Education and Chancellor’s Office projects press releases that were written by Marketing Action, Inc. Some examples are included below:
Many of the Career Technical Education press releases distributed by Sierra College and posted on PR Web were written by Marketing Action, going back to:
Other Press Releases can be found on PRWeb: Most of the Career Technical Education, makerspace, STEM, Nontraditional employment for Women, manufacturing and entrepreneurship press releases were written by Karen Fraser-Middleton for the college.