Reach manufacturers in the Sacramento region to encourage them to take advantage of training and new technology, in addition to attracting students to technical fields such Mechatronics, Engineering, Welding, Drafting & Engineering Support, Energy Technology and other Career Technical Education courses. Much of the program is grant supported, so marketing communication must meet grant requirements as well as Sierra College branding specifications.
Since 2003, Marketing Action has supported the Center for Applied Competitive Technologies (CACT) at Sierra College in reporting the productivity gains employers achieved as a result of employee training in Lean, process improvement and other business topics.
Branding for the project was developed first with a brochure and sales presentation package. Then the website was established. Newsletters and press releases have been consistently used to tell the Sierra College CACT success stories, working in concert with the Sierra College Marketing Department and building content about the program.
Sierra College CACT collaborates with business groups and other colleges, and Marketing Action is often called upon to support special projects with marketing communication materials. Most recently, Marketing Action served on the team to bring Hacker Lab to Rocklin to build a maker community, support entrepreneurship and connect students to employers.
Marketing Action is an incredibly valued member of the Sierra College Workforce Development team.
For more than a decade, Karen has helped us plan, implement and improve key aspects of our business strategy.
“Writes memorable stories that demonstrate our success.”
In addition to advising and coaching us and other key stakeholders, Karen Fraser-Middleton knows how to capture and write memorable stories that demonstrate our success.
She also develops marketing materials and communication plans that make our public events a success.
Director, Center for Applied Competitive Technologies
- Sierra College & Continuous Improvement Network Offer Employer Training in 7S Workplace Organization in Sacramento
- Sierra College CACT with U.S. Zero Waste Business Council Will Offer Training on June 8 to Help Firms Save Money and Become Certified
- New Hacker Lab Powered by Sierra College in Rocklin Celebrates Opening with Makers, Coders, Innovators and STEAM Advocates
- Innovative Partnerships Build Advanced Manufacturing Pathways