Reach manufacturers in the Sacramento region to encourage them to take advantage of training and new technology, in addition to attracting students to technical fields such Mechatronics, Engineering, Welding, Drafting & Engineering Support, Energy Technology and other Career Technical Education courses. Much of the program is grant supported, so marketing communication must meet grant requirements as well as Sierra College branding specifications.


Since 2003, Marketing Action has supported the Center for Applied Competitive Technologies (CACT) at Sierra College in reporting the productivity gains employers achieved as a result of employee training in Lean, process improvement and other business topics.

Branding for the project was developed first with a brochure and sales presentation package. Then the website was established. Newsletters and press releases have been consistently used to tell the Sierra College CACT success stories, working in concert with the Sierra College Marketing Department and building content about the program.

Sierra College CACT collaborates with business groups and other colleges, and Marketing Action is often called upon to support special projects with marketing communication materials. Most recently, Marketing Action served on the team to bring Hacker Lab to Rocklin to build a maker community, support entrepreneurship and connect students to employers.


Team Player
Marketing Action is an incredibly valued member of the Sierra College Workforce Development team.

Implement Strategy
For more than a decade, Karen has helped us plan, implement and improve key aspects of our business strategy.

“Writes memorable stories that demonstrate our success.”

Marketing Coaching
In addition to advising and coaching us and other key stakeholders, Karen Fraser-Middleton knows how to capture and write memorable stories that demonstrate our success.

Communication Plans
She also develops marketing materials and communication plans that make our public events a success.

Carol Pepper-Kittredge
Director, Center for Applied Competitive Technologies
Sierra College

Press Releases