If you are planning to particpate in a tradeshow, start your marketing planning by asking yourself these questions:

• Date of event
• Audience – # people, who they are
• Atmosphere of this conference and typical displays
• Purpose of attending
• Expected outcome
• What has and has not worked when you attended this or similiar events in the past?
• If you are updating your display, are there events where you may use this same display because of a similiar audience and purpose?
• What else will attract an audience – movie on TV, demonstrations?
• Do you want promotional giveaways?
• What are your plans to invite clients and prospects to stop by your booth?
• How will you collect attendees’ contact info – from conference organizers or with a drawing at your booth?
• What follow-up do you have planned with those who visit the tradeshow?
• Are there opportunities to provide door prizes that are announced?
• Can you give an educational presentation?
• How will you prepare staff who are working the booth?
• What coordination is required with conference group about electricity, union rules for bringing in booth, timing and set up requirements?