Challenge

Increase membership and improve quality of marketing materials used for recruitment and at conference.

Results

To supplement in-house marketing staff, CSTA relied on Marketing Action Inc. to arrange qualitative research with existing and previous members. Using the results, we facilitated an association committee through the goal setting and planning process.

For the 2014 conference, Marketing Action enhanced the graphics and wrote the text to create and redesign a variety of materials including membership brochure, booth display, masthead, PowerPoint design, welcome letter, post-it note, bookmark, invitation and program.

For the 2015 conference, Marketing Action developed the promotion plan to attract registrants, wrote social media posts, developed emails, reviewed the program and recommended website enhancements.

Testimonial

Down-to-earth Professional
With Karen Fraser-Middleton’s help, the California Science Teachers Association (CSTA) now has the professional look that make us proud as an organization to share our materials and participate in out-reach opportunities.

Branding
The board of directors has a renewed sense of pride in the organization and readily recognizes that we would not be where we are without the services of Marketing Action, Inc.

Communication
In addition to helping us craft messaging for our print materials, Karen gave us the tools to market the association when we are face to face with potential members at trade shows, table top events and general networking opportunities.

Meet Goals
If you select Marketing Action, Inc. as your partner to advance your association, be prepared to work – in a good way! Karen Fraser-Middleton worked with us to set up a reasonable timeline and then kept all parties on task and on time to make sure the project was on deadline. Without her diligence, I know we would not have finished on time – and on budget!

“Single handedly steered our marketing plan & materials development.”

Part-time Marketing Expert
“Adding” Karen to our team was of great benefit to me. She allowed me to focus on the various aspects of my job while she single handedly steered our marketing plan development and creation of new marketing materials. It was like having another staff member – a dedicated marketing director – without having to hire someone.

Dedicated
It is such a pleasure to work with Karen. She is friendly, upbeat, down-to-earth, and a true professional who knows her craft. She is generous with her knowledge and skills. I truly got the sense that she was not just interested in doing her job well; she was just as interested in seeing our organization succeed in the broader sense.

Jessica L. Sawko, Executive Director, California Science Teachers Association

Materials