Entries by Karen Fraser-Middleton

Hacker Lab – It’s good for business

Sierra College has collaborated with Sacramento’s Hacker Lab to open a maker and co-working space in Rocklin, CA. The new Placer County site offers an array of tools, technology courses, start-up resources and a community of people excited about collaborating, sharing their expertise and inspiring innovation. I had the opportunity to join the community and […]

Photos Step up Marketing Impact

Now more than ever before it is important to take photos to enhance your promotion efforts. As a consultant, I am frequently asked, “What are some of the low cost ways to improve a company’s marketing efforts?” Both snap shots taken from your phone and professional photographs have a role in increasing the impact of […]

Drought on ideas for writing blog posts?

Has your creativity run low on blog topics? Start the New Year with a list of ideas that you can use in the future when you are seeking something to write about. Taking action now to improve your marketing in 2014 by developing subjects for writing your blog.

Travelers — Write that blog or book

Do you want to share your world travel experiences? Were there comic events on your recent trip that would make entertaining stories? Are you looking for a way to meld your passion for travel and writing? I recently had the privilege of attending a travel writers’ workshop hosted by The Book-In-Hand Roadshow.

Thinking of Sweet Mountain Mandarins

When I saw the first Placer Mountain Mandarin signs going up, my first thought was I can’t wait to taste this local fruit again. My second thought was that this is Farm to Fork in action, with no fork necessary to enjoy this candy-like fruit.

Ideas for Marketing Your Business in 2014

If you start making plans in January 2014, it may be spring before your marketing campaign roles out. So just as the leaves are changing color, like these in Northern California near Sacramento, start making plans for the changes needed in your 2014 strategy and marketing action plan. 

CEO’s Tell All — Transforming with Continuous Improvement

Presidents and top managers will gather on Thursday, Nov. 14 at 6 PM in Lincoln, CA at the Orchard Creek Lodge to share their experiences implementing Continuous Improvement. Go to the Continuous Improvement Network (CIN) web site to learn more about the Executive Forum on Organizational Transformation through Continuous Improvement. Many of the presenters from […]

Loomis Soroptimist Accepting Award Applications

Soroptimist International of Loomis Basin is accepting community awards applications, due in December. The application forms are available at www.soroptimistloomis.com. Women’s Opportunity Award This award aids women who need additional skills, training and education to upgrade their employment skills to better support their families. Candidates should be heads of households, completing undergraduate programs or entering […]

Not Your Father’s Manufacturing

Exciting new product development and manufacturing career opportunities are exploding for students with a focus hands-on Science, Technology, Engineering and Math (STEM). Check out the CNBC Disruptor Series on Manufacturing Disruptors. Growth expected in 3D printing, robotics and drones. Learn about community-based product development in second report on Quirky.