Entries by Karen Fraser-Middleton

Education Fundraiser “It’s in the bag” Jan 28

Soroptimist International of Loomis Basin will host “It’s in the Bag – the Ultimate Girl’s Night Out” on Thursday, January 28, 2016. The fundraiser will be held from 6 to 8:30 PM at the Blue Goose Event Center, located at 3550 Taylor Rd. in Loomis. The funds collected will be used for education projects focused […]

What Should be in Your 2016 Marketing Action Plan?

As 2015 sunsets, many of my clients are updating their marketing plans to chart their progress in the next year. I believe that the best direction for approaching annual planning is to have a simple set of five to seven goals for the New Year. Each objective should include a measure of how well you […]

How to plan your next article

The reason to send out a press release, post a blog entry or publish a newsletter is to convey useful, interesting information and drive readers to your website to learn more. The ultimate reward is new customers or more sales, class registrations, event attendance or other engagement with your organization. Find topic Ideas To give […]

Calling Sacramento Start-Ups

The “Start-up Hustle Incubator” is coming to the Sacramento region from Oct. 1 to Nov. 12, 2015. Apply now if you have a concept for a business and want to hustle for six weeks to turn your dream into a going concern. Hacker Lab in partnership with Sierra College in Rocklin will help teams join […]

Save money on marketing

Thomas Jefferson was one of our most innovative presidents. On a recent tour on Monticello, I was able learn more about his constant tinkering and inventing to make his home more comfortable, save time and money, and produce more at harvest time. His home is featured on the back of the nickel. Since my clients […]

What should you include in your brochure?

Although websites are now the most common way to describe what your company does for your customers, there is still a place for brochures in your bouquet of marketing tactics. Produce an attractive brochure for your business and you can use it in the following ways: Hand them out at tradeshows Leave it behind after […]

Hacker Lab – It’s good for business

Sierra College has collaborated with Sacramento’s Hacker Lab to open a maker and co-working space in Rocklin, CA. The new Placer County site offers an array of tools, technology courses, start-up resources and a community of people excited about collaborating, sharing their expertise and inspiring innovation. I had the opportunity to join the community and […]

Photos Step up Marketing Impact

Now more than ever before it is important to take photos to enhance your promotion efforts. As a consultant, I am frequently asked, “What are some of the low cost ways to improve a company’s marketing efforts?” Both snap shots taken from your phone and professional photographs have a role in increasing the impact of […]