Yesterday, the Sacramento Chapter of the American Marketing Association hosted “The Culture of Innovation: How to Develop the Next Great Ideas” with speaker Glenn Karwoski, The Business of Ideas.
According to Karwoski, the key elements to innovation are to see things differently and to think differently. He suggested that cross functional teams of intrinsically motivated people are critical to innovation. As well as involving people in-house from various disciplines, he recommended looking at the problem from the customers’ perspective as essential to innovation.
Read more on Karwoski’s suggestions to spur fresh ideas at your company at Twin Cities Business – Innovations.