Twitter news offered by AMA

As a past-president of the American Marketing Association Sacramento Valley, I am always delighted when the organization brings speakers to the membership that enrich the marketing field. Today the speaker on Twitter was Alejandro Reyes, Social Marketing Consultant & CEO of

I agree with his sentiment that Twitter, like any other marketing tactic — web site, sales materials, public relations and the rest, should be authentic, build your brand, provide value to customers and be used strategically to differentiate your products and services.

You can follow my tweets on twitter @marketgal.