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Tips to Start a Business Services Newsletter

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If you are thinking about starting a newsletter to promote your business services, consider these tips to take marketing action:

  1. Plan on producing a quarterly newsletter. This gives you some flexibility in the dates for distribution.
  2. Focus on how your clients are using your services and benefiting.
  3. Keep it short – one or two pages.
  4. Include photos and remember to take your camera to events and client meetings.
  5. Ask your clients for testimonials to include in the articles.
  6. Use a professional designer to make it eye catching.
  7. Keep a running list of story ideas.
  8. Post your newsletter on your web site.

To see an example of a business services newsletter, look at the College of the Sequoias Training and Development Summer 2012 newsletter. This California community college produced the newsletter to promote customized employer training and business services to manufacturers through the Center for Applied Competitive Technologies.

College Collaboration builds STEM Pipeline

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The Center for Applied Competitive Technologies (CACT) at Sierra College in Rocklin, CA, through a grant from the California Community College Chancellor’s Office, has effectively partnered with businesses and schools to open up opportunities in Science, Technology, Engineering and Math (STEM) careers for local students. Marketing Action has had the opportunity to interview teachers, administrators, students and business and hear the results first hand.

  • The courses a student takes in high school and the opportunity to intern at a local business makes a difference in discovering interests and developing an education and career plan.
  • Students who gain skills that are in demand with industry and are exposed to mentors who can demonstrate the education and experience needed to pursue a career are more likely to select that career path.
  • Collaboration between schools, colleges and businesses helps students navigate through the sea of choices to find a port to which they can tie their career aspirations.

On June 14, 2012, The American Association of Community College Times published A collaborative effort forges a path for an aspiring architect. The article describes how a student benefited from Rocklin High School’s Engineering Support Technology (supported by the Sierra College CTE Community Collaborative STEM project — sierraschoolworks), the Placer County Office of Education 49er ROP architecture, construction and engineering program at Granite Bay High School, and Williams + Paddon, an architecture firm based in Roseville.

It is a pleasure to work with people committed to making a difference.

New Blue Goose Brochure Created

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The South Placer Heritage Foundation (SPHF) that owns the Blue Goose Event Center in Loomis recently worked with Marketing Action to create a new brochure.

Lana Greenan, Board Member and Marketing Chair, SPHF said that she appreciated the quality of the new marketing piece and the process of working with Karen Fraser-Middleton at Marketing Action.

“Karen’s ability to understand our needs moved the project along quickly,” said Greenan. “Her communication skills and marketing savvy combined with follow through took us to a new level to broaden our marketing efforts. Karen can keep everyone on target and focused. She motivated me with her professionalism mixed with a great sense of humor.”

Smithtonian Graphic Design and Daryl Stinchfield Photography collaborated with Marketing Action on this project. Learn more about booking an event at http://bluegooseeventcenter.com/.

Sierra College trains Vets in CCC for Energy Jobs

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Sierra College CACT announced: “Veterans who served as medics, ammunition specialists and security forces are transitioning to civilian employment as the result of a Sierra College Center for Applied Competitive Technologies (CACT) and California Conservation Corps (CCC) partnership. Nine veterans who are on the CCC crew [were] awarded Energy Technology and Lighting Systems Completion Certificates from Sierra College CACT” on January 20, 2012.

Read More: http://sierracollegetraining.com/edu/56/Press_Releases_and_News

Auburn Journal: http://auburnjournal.com/detail/198396.html

Marketing Action is honored to be part of the team working on this collaboration to put veterans to work in skilled jobs.

Increase Capacity without Adding Costs April 5/6

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Is your company struggling to meet increased demand with limited staff? If your organization is missing deadlines or has a backlog of unfilled orders, this workshop on how to Increase Capacity without Adding Costs will help you improve capabilities to meet customers’ needs. Learn how to apply Value Stream Mapping tools to use existing assets more effectively.

Discover ways to boost your profits at this Increase Capacity without Adding Costs workshop on applying Lean Value Stream Mapping tools. Sierra College Center for Applied Competitive Technologies (CACT), offers this training at the Gateway Campus, 333 Sunrise Rm. 123 in Roseville from 8:30 to 4:30 on April 5 & 6. Jes Vargas, DPMG Corp. and CACT Trainer is the presenter. The fee is $50. Learn more at www.sierracollegetraining.com.

Using this mapping tool, one company discovered that it took 23 days to do three minutes of work. Another saved $800,000 revamping cell phone contracts and policies. The most common time wasters are redundancy, unnecessary steps, waiting for material and information, and redoing work because information is missing. Value Stream Mapping enables employees to look in depth at current business activities, depict what’s happening visually and make changes that increase capacity to meet demand using existing resources.

At this workshop, learn how to draw a picture of what is happening and identify improvements:

  • Look in detail at each step of a specific business process
  • Diagram what happens and who works on it
  • Show bottlenecks and wait times
  • Gather data on how much time each action takes
  • Distinguish the steps that add value for the customer and those that don’t

A Sacramento firm used Value Stream Mapping to review an accounting process. Employees discovered that they spent time on scanning, printing, creating duplicates and filing documents that contained information that was stored on computers. They used Value Stream Mapping to reduce six steps to three, cut the process time in half and save over 250 hours annually.

Gain a competitive advantage by attending this interactive workshop with industry examples:

  • Learn how Value Stream Mapping works and how to apply it
  • Identify methods for gathering data, timing activities and showing steps on a process map
  • Experience making Value Stream Maps that reflect the current situation and desired state
  • Use maps to engage employees, support initiatives and link waste to cost savings

For information and to sign up, go to the Sierra College Training & Development web site, www.sierracollegetraining.com, call (916) 660-7801 or email training@sierracollege.edu.

Sierra School Works makes math matter

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Watch the movie: STEM Tech-Explorer Catapult – Sierra School Works Applied Math entered in the STEMposium contest.

Middle and high school students are being introduced to Science, Technology, Engineering and Math (STEM) careers by making catapults. In addition, Sierra School Works (www.sierraschoolworks.com) with Sierra College in Rocklin, CA won a National Science Foundation grant to develop and test the impact of integrating mathematics curriculum into the hands-on catapult building experience.

Students converted fractions and decimals from English and metric measurements on drawings. They used scales, protractors and compasses to measure and mark catapult parts. Once the catapults were built using mills, lathes and other power tools, the students measured the distance, height and speed of launches and inserted the results into the parabolic equation to determine the best launch angle. Learning by doing, they discovered why math matters.

Making math matter to students is critical to their success in pursing Science, Technology, Engineering and Math (STEM) careers. They need a reason to keep taking math classes. Sierra School Works developed this Tech-Explorer catapult project to engage students and give them experiences applying math.

  • Accurately converting fractions results in parts that will fit together to make a catapult.
  • Applying the parabolic equation to select the best launch angle will allow their balls to fly the farthest.

It is harder than it looks to develop math lessons, insert them into hands-on projects and use the lessons to reinforce the math skills and interests of students of various ages and expertise. Oakmont High School students in Roseville, CA were the first to test the Sierra School Works math-enhanced Tech-Explorer catapult project developed with Sierra College and National Science Foundation support. It successfully modeled how to engage students in applying math. Learn more at (www.sierraschoolworks.com ).

Jan. 26 — Lean tools to boost success in 2011

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Learn how to cut waste and improve your business process at “Lean Principles to Sustainability” hosted by Sierra College Center for Applied Competitive Technologies (CACT) in conjuction with DPMG Corp. on January 26, 2011 at the Roseville Gateway Campus, 333 Sunrise Ave, Roseville, CA from 8:30 am to 4:30 pm. $50 registration.

This one-day lecture and interactive educational forum introduces Lean Thinking as a methodology to identify and eliminate waste from processes in any organization and achieve sustainability. Gain tools to boost your competitve edge in 2011:

  • Get an overview of lean principles to begin to recognize how to identify and eliminate waste in your own organization
  • Learn to leverage Lean Thinking to achieve sustainability
  • Define and understand the different types of waste as viewed by your customers
  • Get the “Big Picture” – transform your business
  • Remove the Myths about “Lean Thinking”
  • Apply Lean Principles to “do it right the first time”
  • Learn how Lean Principles can create a collaborative partnership between people and valued partners
  • Experience a real world practical application through simulation of the how the lean principles can generate measurable outcomes
  • Learn from professionals; begin to practice the process in this educational forum to save time and money

Upcoming Lean Workshops: Feb 22-23 Business Process Mapping — Identify the steps and practices for breaking down a process and create a System and Relationship Process Map and April 5-6 Value Stream Mapping (VSM) — See the step-by-step development of current and future state value stream maps and how they can be used with improvement initiatives.

Learn more at Sierra College CACT and Training & Development under 2011 Lean workshops.

Filming Sierra STEM Tech-Explorer story

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Robert Ansell of Royce Video Production of Sacramento is working with Marketing Action in Loomis to record implementation of Sierra College National Science Foundation (NSF) grant for the Tech-Explorer project.

With the goal of preparing and encouraging students to consider Science, Technology, Engineering and Math (STEM) education and careers, Sierra College is building on the success of the Tech-Explorer catapult production project. Math lessons are being integrated into the hands-on building project to test the effectiveness of applied academics – using math while making the parts and building the catapult — in increasing math skills and retention.

This is just one of many Sierra STEM projects to prepare our future workforce in the Sacramento region for highly paid, in-demand technical local jobs.